Christian Thomsen

Meet Christian
Christian is a passionate angler with a strong interest in nature-based tourism and experience development within fishing tourism, outdoor experiences, and the broader development of tourism on Funen and the Islands.

Christian works with
Christian is responsible for the day-to-day marketing and communication of Havørred Fyn – one of Denmark’s oldest niche tourism projects. Here, he works particularly on attracting international anglers to Funen and the Islands and on communicating the project’s other focus areas, including stream restoration and supportive stocking of sea trout.

In addition, Christian is the contact person for a number of Destination Fyn’s member companies – and is always ready for a cup of coffee and some sparring.

He provides advice on, among other things, fishing tourism, target groups and segmentation, certification of accommodation, content creation, and marketing.

Christian talks about the work with Havørred Fyn – both in the podcast Maskinrummet from Erhvervshus Fyn and in the short film about the stocking efforts, which you can watch here.

Professional experience
Christian has worked with hunting, fishing, and outdoor tourism in Canada, Norway, New Zealand, Greenland, and Denmark, and therefore has a strong understanding of what different tourists demand.

Education
Christian holds an MA in Tourism from Aalborg University, specialising in Global Sustainable Tourism Destination Development. He has a particular interest in season extension and in how fishing tourism can contribute to positive development and value creation in local peripheral areas.