O'TAY

Cashmere and clothing for your wardrobe

According to O'TAY, around 60 per cent of its collection consists of products made from 100 per cent cashmere. However, the range extends well beyond classic cashmere knitwear. You'll also find cardigans, tops, trousers, coats and scarves in a variety of materials and colours.

The designs have a simple, feminine style, with many pieces created to be easily combined with the rest of your wardrobe. The selection ranges from understated basics to designs with more distinctive details, while new collections and seasonal styles are introduced throughout the year.

In the store, you can see and feel the different materials and try on the various styles. You can also get advice on fit, fabrics and styling.

A Danish brand founded by mother and daughter

O'TAY was founded in 2019 by mother and daughter Vivian and Stephanie Seedorff. The brand started as an online shop and has since expanded its range and opened a physical store in Odense.

Cashmere has been an important part of O'TAY from the beginning, while the collections have gradually expanded to include more types of clothing and accessories. O'TAY designs and produces its own collections, with quality, timeless design and feminine details at the heart of the brand's style.

Visit O'TAY in Odense

O'TAY's store is centrally located in Odense and offers an opportunity to explore the brand's collections beyond the online shop. The selection includes both O'TAY's signature cashmere and other pieces from its collections, making the store a natural stop on a shopping trip through central Odense.